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mai said:

EA Montreal Nintendo Group

 

Pitched early 2008

– Nintendo over indexing

– EA under indexing on Nintendo

– Montreal best place

 

Montreal best place Strategy

– Attract best people

– Leverage existing IP through rest of cycle

– Build world class teams for Wii 2

I wonder would this strategy translates into "world class" quality and eventually "world class" sales of EA games based on values Wii has to offer as opposed to so called "core" offerings, i.e. values Nintendo games with wide appeal tend to follow?

That caught my eye too. ANd honestly I think they are trying to convert more to Nintendo's audience already this year with NBA Jam. If it plays like the old ones it is arcade style simple and loads of fun. It will be interesting to see how they go about doing things next gen on Nintendo consoles.