Why is Toy's R Us Having Nintendo Sales?

[Bodhesatva]

I can answer this one!

Toys R Us has been bleeding video game market share for years, and the resurgance of Nintendo gives them a chance to put themselves back on the map. By offering great deals on Wii/DS games at such a critical time of year, they're trying to get people to associate great Wii/DS prices with Toys R Us.

In other words, they're hoping to increase their gaming market share long term.