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i think one more point is that this game is helped by word of mouth also a lot.. but during holidays u dont get to play games a lot as u r gifting n gifts r meant to be opened a bit late.. so simultaneous word of mouth would have been pretty weak as people would have played it at different time.. by the time someone would have played it someone else might be talking abt something else.. so the strong word of mouth it has seen now would have been pretty weak.. But it definitely shows some games need quieter period of year to get the attention