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Nintendo knows how 2 make games that appeal to the masses. Its that simple. Theres always a reason why a 3rd part developed game fails on nintedo's consoles:

-GTA chinatown wars=2D perspective-no longer appealing to most consumers/when ported to the psp the game did't even chart in the top 40 whereas the ds version reach #5.

-Madworld/conduit/no more heroes- all fairly good games but nowhere near the standard of 3rd party games on Ps3/360. Also lack of marketing.