fordy on 23 March 2010
| Soundwave said: It's just a name anyway. "DS" was always kind of a bland/sterile name, certainly not as catchy as "Game Boy", but because it was more a neutral name it probably helped in its appeal to wider demographics like older adults and women. The games and the experience is what will ultimately define the platform. |
It's actually quite smart what they did there. They disassociated their previous systems from the word "Game" (Gamecube and Gameboy Advance). Why? Because a lot of older people associate "Game" as timewasting.
Now suddenly the DS and Wii has more appeal to the older audience than before, because of that disassociation, as well as the titles that would be considered as "bettering yourself" (Brain Training, Wii Fit etc).
