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Yridian said:

As others have said, it's not just XBox in that category but it should be obvious it's XBox that's putting that category as a whole in the red. Others have also said their console is just a means to an end. True. But I find it funny that everyone thinks because that's their plan, and they went ahead with it, that it was  a good idea for their bottom line. I believe in the end, the whole XBox thing was a waste of time.

How is it obvious? When you do the math on the % given you see that the Xbox 360 accounts for a large proportion of the revenue but not the cost in the division. The only thing obvious is that the picture is complicated because they never explicitly state how the Xbox 360 is doing. When you read between the lines on their financial reports you see that the % of Xbox 360 revenue out of the entire EDD revenue structure is high whereas I struggle to account an equal quantity of expenditure directly towards the Xbox 360 itself.

Show me where a they are apparanly losing a bucket load of money? They don't have a large 1st party, they haven't cut the price significantly since release and they have lucrative 3rd party royalties and Xbox Live revenues on hardware which as stated 18 months ago breaks even with accessories for the Arcade SKU.



Tease.