the Xbox was an strategic goal for Microsoft from the beginning meaning long term goal. They knew upfront for years they could be loosing money but if they pump enough money into it and shove it into gamers faces for long enough (because they have the money to do so) gamers will eventuallly take to it and make it a success. Which is looking like this is true, also remember years ago when Bill said something about them not giving up on the Xbox basically no matter what until it becomes of success for them? Also I think 2010 is going to be the year of the Xbox with the slim $150 xbox/ Halo Reach and Natal this is going to likely be the year the Xbox goes to a new level or at least one would think.
Oh and yeah that whole entertainment division stuff includes the zune and other crap so the xbox itself actually is better than that by itself
