Blu-ray Vs HD-DVD - Neilson Vision Scan - Dec 9th

[HappySqurriel]

ssj12 said:

HappySqurriel said:

ssj12 said:

Week Ending Dec 2nd: 58:42

Year-to-Date: 65:35

Since Inception: 62:38

 

 Source: http://www.nxtbook.com/nxtbooks/questex/hom120907/index.php?startpage=4

 

I have no idea where to get the sales numbers for the previous weeks so someone else can post those. 

One thing I have been saying for awhile, and it should be interesting to see what happens, is that 2008 really is HD-DVD's opportunity to make up for lost ground. Through 2008 HD-DVD should have a dramatic price advantage and if they can convince enough people who already own a HDTV, or are buying a $500 to $1000 HDTV, to pick up a $100 to $200 HD-DVD player they could potentially tie Blu-Ray or take the lead in sales.

Even if HD-DVD can't tie or lead, if the total sales stay in the 60-40 range HD-DVD will not die and we will be heading towards a dual format world; most of us won't care which format a movie is released upon because we will buy a $99 dual format player.

 60:40 = tdual format? are you insane? the company that controls 51% of the market is leader. 

 

Also Blu-ray payers are getting a price cut too. The Samsung one is now $299

Rush out and buy me a DVD-Burner that only supports either DVD-R or DVD+R (no dual format!!).

If neither format achieves a crushing lead (80% to 20%) stores will still cary movies for both formats, many studios will continue to make movies for both formats, and many customers will wait until there is some sort of winner before they enter the market. As time goes on dual format players will drop in price until they are only slightly more expensive than the single format players ... at that point in time no one is going to buy a single format player.

If the format war is very close (your 51% to 49% example) it is likely that exclusivity will slowly disappear as Disney realizes they can make a lot of money releasing the pirates trilogy on HD-DVD and Transformers suddenly gets the directors cut on Blu-Ray.

In order for this to be a one format world one format has to die not just sell less units.