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Yeah I figure that would be the only way those $55 used games are able to sell.

Hopefully the anti-used games crusade doesn't turn console gaming into just like PC gaming. If they start bundling serial keys with console games and require online authorization (with that bundled serial key) to tie the game to your account (effectively killing off the resale value of that game), I'm gonna have to stop supporting the game industry and find another hobby. I don't think console gamers would allow this to happen though. The trade-in/used game and rental culture is too strong with console games (unlike with PC gaming).