The game industry really needs to get off GameStop's case. Gamers are not going to pay $60 for every game they want to play. And the game industry needs to accept this.
If they start bundling free DLC with new copies (while charging owners of used copies for that DLC simultaneously), all they are going to do is drive the price of used games down even more. Making used games even more attractive to penny-pinching gamers.
Honestly though used games are not that attractive to begin with. ESPECIALLY at GameStop! $55 used vs. $60 new? Get the fuck outta here. I bought like one used game last year (ebay, not gamestop!). And that's only because the game still cost almost full price in Canada at the time while it was already reduced price in the states. And I wanted to avoid paying taxes (customs rapes you hard) so I went with the version that cost under $20 (used) so that I didn't have to pay taxes, duties and handling fees.
The problem with game publishers is that they don't really understand the mind of the mainstream gamer. Look at the charts. In 2009, the 360 sold about 77m in software in North America and there were 21+m 360s at the end of the year there. And the PS3 sold about 47m in software in NA and there were 12+m PS3s at the end of the year there. That's about 4 new games bought in 2009 per HD console. The average gamer doesn't buy that many games. So why the hell are these publishers investing huge budgets in so many games? When the average HD console owner is only gonna buy 4 games a year? It makes no sense! That's the problem with the industry. They cater so much to the hardcore gamer, the gamer that buys a lot of games, but the hardcore gamer is a small demographic in a sea of casual HD gamers who just wanna play Call of Duty, Halo, Madden, Assassin's Creed, etc.
