Well I've noticed this generation that there are far more multi platform owners compared to the past, so exclusivity is more important now than it probably used to be. Those multiplatform owners usually choose games based on the strengths of the console their buying it for.
An example would be Tekken 6 and Street Fighter 4, both sold better on PS3 because people prefer the controller for fighter's. Call of Duty and Battlefield sell better on the 360 because many believe the online community is superior. An exclusive doesnt leave the owner with any choices but the one platform, so it gets the sales of multiplatform owners.
I also believe some games suit a certain console audience more, I don't think Ratchet would sell on the 360 and Left 4 Dead wouldn't sell on the PS3.
Anyway, that's my crazy opinion....
Bet with Conegamer and AussieGecko that the PS3 will have more exclusives in 2011 than the Wii or 360... or something.
