Wii Belongs In Toy Market, says Will Wright GDC 10

[TWRoO]

Alterego-X said:
To be fair, he frequently referred to his own games, The Sims, and Spore, as "closer to software toys than games", without any derogatory meaning.

Makes sense to me.

Both the Wii and the Sims are aimed at as broad a spectrum of people as possible. And both get played a lot by little girls.