Wii Belongs In Toy Market, says Will Wright GDC 10

[Demotruk]

I don't care about the "toy" comment, while he may not view the HD consoles as toys it's not a thing to get worked up over.

I do think he's got the wrong idea with Nintendo's strategy though. He's talking as though they 'targeted a big niche', which is not true at all. The success of Nintendo's biggest software is precisely because they are broad shots, not specifically targeting particular demographics. Wii Sports does not "target" moms and dads, it's simply a game anyone can play. Wii Fit does not 'target' moms, it puts games into a new context of use (one that happens to be popular with moms, but as you see fitness gaming expand it'll eventually reach the more "hardcore" fitness audience). Brain Training similarly is popular with a very broad range of people.

In addition to that, people often ignore the amount of work Nintendo put into preventing a core fire, particularly in 2006 and 2007. Nintendo made sequels to almost all of the top Gamecube games, because they don't just want to 'target the casual audience'. It's the fact that even respected game designers like Will Wright still think in these terms that are actually preventing third parties from understanding just what it is that's made games sell so well on Wii.