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I agree with much of what he said, but I do take exception to one specific point. Will argued that Nintendo decided to lean, or focus more on a younger crowd. I think this is an oversimplification. What Nintendo actually focused on was were those who were not interested in games as they were being made.
This crowd not only includes younger people, who were being left behind by increasingly complex games and control inputs, but also older adults, women (for this crowd I believe the focus on violence played a much larger role), and to a lesser extent, lapsed or ex-gamers.