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demitri55 said:
that's just ps3 version outselling the 360 version. which makes ms look like fools for buying exclusive ad rights (hm would think they learn from time exclusives)

The PS3 version was bound to outsell it anyway. MS pushing ads for it was probably just a counter effort to make customers realize the game was multiplatform and they didn't need to buy a PS3 for it, and to also bring the sales difference closer.

And indeed to hopefully bring lage enough sales for the 360 version that Squarenix wouldn't be considering a PS3 exclusive in the future.