All this bickering for no good reason. The net shots are probably publicity shots taken from PC. They're Hi-res and have lots of anti-aliasing and whilst the Crytek guys are geniuses they have a lot of HDR which both consoles struggle with at the best of times.
As for the argument over the shots in the PS3 and 360 mags I refer you to this Cryengine 3 demo:
They can design both versions at the same time. In all likelyhood if the mags say they're running on PS3 and 360 hardware I see no reason to suspect they're lying, as both versions can be done in the same time frame. From the vid the engines look very similar with minimal differences.