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Nintendo is/are the Beatles of the video game universe, Miyamoto is the fifth Beatle. If Nintendo is just a video game company, then the Beatles were just a band. 


They were/are both much more than that though of course.  Its because they don't seperate thier ideals and what they believe in as people from the business they are conducting. Instead they marry the two and infuse all of their products with a message of brotherhood, wonderment, quality, reliability and always accompanied by the kindly smirking suggestion that maybe life isn't so serious after all.

Nintendo is the guru at top of the mountain who knows that infinate love is all there is.