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Heavy Rain did just fine imo, regardless of how much support from Sony it did miss or not. Well the game deserved that sales. And there is a chance more gamers will pick up one to have the new experience. GOW3 should be huge, it kinda game where bigger market like America stands a great chance and thus every ounce of marketing done for it by Sony should count. So if their attention is too much and never less, that would only help.