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Even if its $150 its still going to be cheaper for multiplayer than either the Wii or Arc. Only needing one device is going to help it sell.  Lets just say Sony manages to sell each arc for half the price of a regular controller...to get 4 of them is still going to set you back $120 assuming you dont play anything that needs 2 of them (sony demonstrated dual arc's already) in which case you are going to need 8 of the things plus the eye toy requirement which is another $35.