| Mr. sickVisionz said: IW isn't breaking up from what it sounds like. The two heads seemed to clash with Activision so they were let go but the rest of the creative and technical talent is still there.
To me, the sales of Activision's games suggest that they are totally in tune with the gamer perspective. High sales = a game people care about enough to actually purchase. Low sales = a game people don't care about enough to purchase. That's not really arguable imo. Activision has been very successful at creating games people care about while EA has been slipping up a lot lately. If not for Bio-Ware, you could make a strong argument that everything Ricetello has done has been a huge misstep for what gamers actually care about. |
That's fine if you think in the short term, but sales at EA were slipping before Ricetello changed their focus. Activision were doing quite well, but the majority of their revenue is based around WoW, CoD and G:Hero. Eventually, these franchises aren't going to be as popular unless reinvigorated with extra creatvity a la Modern Warfare, or unless new franchises are created. We've already seen G:Hero sales drop. EA made the same mistakes before Ricetello changed their focus and is actually more why they're suffering now. You also seem to forget that certain sports franchises are more popular than ever. The latest Fifa is classed as being far superior to PES. Eidos made similar mistakes as well; banking everything on the slowly dying franchise of Tomb Raider before Square Enix bought them out.
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