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I used to think it was the lamest idea ever.

Once I bought the 360 however and started to get random achievements I was a convert.

Its a really clever idea that was done really well.

Dead Rising was my first played to death game and to be honest the achievements were superb.

How can anyone resist getting the "Group Photo" achievement or "Tour Guide". I couldnt at any rate.

That said it all depends how the awards have been built into the game.