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One more thing, Wii Play is not selling because of the Wiimote. That is actually probably the minority reason. People why does Halo 3 sell? Because its part of the Halo franchise. BRANDNAME. What brandname is Wii Play a part of? The Wii series. What game is included in that series? WII SPORTS. What title is packed in with every American and European Wii, and has an attach rate of more than 50% in Japan? Wii Sports.

So isn't it obvious that Wii Play is basically seen as a sequal to Wii Sports, which by any other series you'd see would sell it due to brandname. That is why it has such strong legs and that is why it's selling that well. It's really easy to understand.