| Joel12345 said: I get it now attach rate when your buying a brand new game thats because you want to play it on your console like you'll enjoy it more,used games you buy because there cheap and you probably end up giving it or selling it to a store so attach rate is all loving in the console |
Not exactly. Attach rate is used to determine how much software can be sold per PS3 owner or the relative health of a console's ability to produce revenue/sell software. It's basically putting a value on each owner. So if the attach rate is 4 and the console sales 100,000 more consoles for a week they could assume that 400,000 units of software will be sold over time for those 100,000. Obviously it's not 100% accurate and it's just theoretical estimates but that is the theory behind the attach rate.
It should be noted that we are finding the attach rate differently compared to the normal method. Usually they divide the number of games sold at retail by the number of consoles purchased(life time) to find an average. However we are finding the number of games purchased per console and finding an average of those numbers.
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