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I highly doubt it. Every time a big Ps3 exclusive comes out I think the advertising will be huge but then it falls flat. Sony usually goes for gimmicky low profile advertising like slurpee cups or other in store advertisements or low key viral marketing instead of traditional commericals and interviews on tv. The last game I saw a commerical for was MGS4 but only late on Adult Swim.

In the beggining of this gen they did good though. Every minute i saw a ad for Rachtet and Clank and Uncharted which got me to buy my Ps3 but they stopped mostly.

 

Edit: i forgot about the new "it does everything" commericals so hopefully they advertise it.