They won't stop the price cuts until they reach the point where price is not the reason people don't buy PS3's. No one can deny that it's brandname that is helping Sony in Europe. Their console is more expensive, their exclusives have thus far bombed, their multiplatform games perform well and they sell more consoles then the 360 despite the fact that one can arguably say that the 360 lineup next year is considerably weaker next year while the PS3's is considerably stronger.
Like I said, if 360 drop so will PS3. Don't believe it, I don't care if you don't. But if you have been paying attention Sony will do whatever it takes to not loose their market share. If that means dropping the price, then that's what will happen.







