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Kasz216 on 25 February 2010
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No wait. I was still right. check this one out.

$2.50 per DVD for just the manufacturing costs... at launch. So it did start out cheaper. (Just so) with it being VERY obvious it was going to end up cheaper. Once they got the fixed costs down.

http://www-rcf.usc.edu/~wdutton/comm533/DVD-PART.htm