Microsoft believes it “will outsell the PS3 in 2010,'' says Greenberg

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AngelosL said:
Microsoft belongs to an alternate reality where only 2 countries exist.The US and a small country named Japan that can easily be ignored because they dont buy their consoles :P

I think MS is trying to push beyond North America and Great Britain, but they face some roadblocks in that their strategy is built around Live,  and Live suffers so much from the territorial and language restrictions in a way that the Wii or PS3, being marketed more around the hardware, don't face.

All things considered their global reach is far beyond what the first Xbox achieved.  Don't forget that Playstation and the Nintendo brand have quite a significant headstart in these gaming markets (especially Japan).  

Add in the fact that their most recognized franchise is a very Western game, and you have some issues.  

 

The fact that 360 is still up on PS3 in total Others sales at this point is indication that they have gone beyond simply an American brand.  I mean, haven't they almost sold as many 360's outside North America as they did total original Xboxes?  That's fairly significant, no matter what happens the rest of the gen.