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gamings_best said:

18 dollars is all they lose, pretty soon it wont be anything, and then it will be a profit, you think the ps3 wil never be profitable or ever turn a profit when the fact is that is going to happen really soon.

This isn't true.  The "six cents on a dollar" figure is an aggregate, and likely covers all SKUs worldwide.  The cheapest SKU is the US 120GB, which likely loses appreciably more than $18 per unit.  For example, here are the major SKU MSRPs worldwide (with currency conversions)...

  • US 120GB: $299.99
  • US 250GB: $349.99
  • EU 120GB: €299.99 ($407.08)
  • EU 250GB: €349.99 ($473.74)
  • JP 120GB: ¥29980 ($332.46)