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Some numbers for 2009 Switzerland:

DVD 13.5mio units (+3.9%), average price SFr 21.80 (-5.5%)

Blu-Ray 0.65mio units (+242%), average price SFr 33.50 (-18.7%)

Blu-Ray % is expected to triple in 2010 (given sub-$200 players and rapid price decreases in discs)