Nobody suggested dividing things into different demographics except for you. I've given suggestions on how I might think they could expand their audience (IGN has been trying to, but half-heartedly likely to appease investors, hence why they review all these expanded audience games these days), and I think it's much more achievable than you suggest.
Yeah, there'll be a backlash from their core audience, but their core audience is already leaving them in droves.
A game I'm developing with some friends:
www.xnagg.com/zombieasteroids/publish.htm
It is largely a technical exercise but feedback is appreciated.







