CrazyHorse on 23 February 2010
| Hyruken said: I will give you an example of why Blu-ray is not taking off and why it won't. I was in HMV the other day looking to buy some new films. I was with my gf. I bought lots of cheap dvds for £3 each. She picked up District 9 on Blu-Ray and looked at it. She said "i want to see this". I said i had it was a good film etc.. She then pondered about wether to buy it or not because it was £16.99. She then saw across the room the Dvd version of the film for £4.99. She went and bought that version without even thinking about it. The lesson is most people could not give a monkies about quality they care about the price. For her it was an instinct decision to get the cheaper one and save 60%. People will not jump to a new format while it cost in some instances 300% more then the older one. They just don't care about the quality difference. Until you see Blu-Rays and dvd's at the same price it won't catch on. |
HMV are a joke when it comes to prices for Blu-Ray titles. They still think they can charge between £20 and £25 for many new realeses with prices rarely ever dropping below £15 long after release. Like you say, no one would pay £15+ for something they can get for £3 depsite the quality difference (I wouldn't and I love Blu-Ray). Luckily Amazon and Play offer Blu-Ray at very reasonable prices (I never pay more than £10 now for a Blu-Ray title) but you're right, until high street retailers start to offer Blu-ray at competative prices then it's never going to be adopted by the masses.
