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richardhutnik on 22 February 2010
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Zucas said:
richardhutnik said:
Zucas said:

No it was the one I wrote recently here at VGC talking about how devs have supplanted key gaming features and long term success for "shock value" or that was the implied gist of it haha.  You might have already seen it but here's the link.

http://www.vgchartz.com/forum/thread.php?id=101539

Ok, I remember that.  I was saying I think you meant "marketing" more than "advertising" in your article.  I would also say that if you replease "shock value" with "feature points marketing surveys called for" (and possible some shock value), then you would be on target.

Anyhow, if we face contraction, a plus side would mean that Michael Pachter would have to find another industry to follow.

Well yea it should have been marketing but was actually tryign to semi-quote something I had heard from someone before, namely my old boss as I mentioned in the article.  But you'll notice how through the rest, I use marketing a lot.  But I think "shock value" is appropriate.  "Shock value" is wow-factor, and while all things need this, it can't be the only thing there.  Nor can it be the focus.  It is definitely "feature based marketing" so I do see that as another way to put it.

Ok, I understand what you mean by "shock value".  I had assumed you were using it in the terms of "controversial" (Hot Coffee).  But in regards to that, I would end up going with the marketing suits look over demographics, and see this and this are HOT so they then have to concoct a game that would have the hottest and latest bullet points.  They end up running something with novelty factor into the ground doing that.  Rather than offer innovation and expand the market, they run stuff into the ground.

This seems to be the trend of money people.  They did this with poker.  Rather than try to get new games to take off the way poker had, you had everyone on TV jumping on the poker bandwagon and riding the horse until it died.  And the videogame industry follows suit.  Enough is enough here.  If the money ends up leaving (venture capitalists pull out), then maybe we get some more sanity.