Ubi: 'No point' doing realistic Wii games.

[Mr Khan]

Going to sound obvious, but they should stylize when it works. I mean stylizing had clear benefits in some cases (Ghostbusters), but in others companies have tried to stylize for the sake of having something cartoony, and it just blew up in their faces (Madden 10)

 

You gotta know what your target market wants.