megaman79 said:
Chris Hu said:
psrock said:
disolitude said:
Yeah ok...I respect your "hunch" but lets be serious. So microsoft spent 200 on marketing, 60 on the game and about 100 mil to distribute it. So halo needed to sell over 7 million copies at full price to break even. Right... MS is smart. Game cost 30, and thats a fact...check bungie boards. Advertising was set to 30 as well but was bumped to 40 . The 40 million for advertising is more than an average movie would spend...hence why it was such a big deal.
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I never said MS spent 200 million dollars on advertisement, I am saying they spent more than 40 million.
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Your forgetting that a lot of the advertising for Halo 3 was the free kind Slupee, Mountain Dew game fuel, action figures etc. MS didn't pay for that the companies paid Bungie and MS to use Halo 3 to advertise their products.
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Implying Halo 3 is an average movie equivalent to MS and the 360. ITS NOT
Its pretty much everything the 360 has thats exclusive. At the time, it was everything the 360 had.
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Anyway whoever wrote this article was very misinformed because their is no way MS and Bungie spend 200 million advertising Halo 3. The author probably had Halo 3 confused with MW2 which is the only game where their is some evidence that they actually spend 200 million dollars advertising it. Also with all the merchandising for Halo 3 and Halo in general it pretty much was paid off before they even sold one single copy. Gear of War would also like to disagree with your last sentence since it was released almost a full year before Halo 3 came out I could name other titles but you are very ill informed if you don't even know about Gears.
