I think this article comes with an inherent problem when you post it on a gaming forum. It doesn't talk about gaming at all.
And I don't see how gaming benefits from it. I believe in the "If you haven't paid the price, you're not supposed to have it". Screw "potential lost sales", if you can't pay, you're not supposed to have it. And game companies don't have movie theaters or concerts to earn money from, they have their games and only that. What gaming does have, is several platforms that they can release their game on, and try to hit their demographics best.
You have Steam, PSN, XBLA, WW and both the DS and PSP that allow for smaller games to be developed and be succesfull, and you have the full fledged retail games that release for all hardware platforms.
The only thing I don't consider a problem, is borrowing out games to friends. I'm going to need that back, so it becomes more of a taster than anything else, in my experience at least.