Headstrong talks about HOTD Overkill: It's a sucess and actually censored

[Cheebee]

alfredofroylan said:

Well Headstrong talked quite positive about HOTD Overkill sales, but more surpising it's the fact that a lot of things couldn't make it in the final version because they're "Too strong"

We pushed the envelope pretty far with Overkill but always tried to keep it firmly tongue-in-cheek which, I think, worked ultimately. There were some things though where we said "No, that really is going too far - we can't do that!". Perhaps we should do an outtakes reel...

What was the key to making an adult Wii game like Overkill a success? What do you think separated it in the eyes of consumers from less successful adult Wii titles?

We worked very hard to create a strong identity for Overkill. The characters, the story, the grindhouse style. It allowed us to own a unique position in the marketplace. Sega marketing were excellent.

I can genuinely say its one of the best campaigns I've seen and I worked in marketing at EA before running Headstrong. They got completely behind it and their enthusiasm showed in everything they did.

http://computerandvideogames.com/article.php?id=235120

Headstrong also denied another HOTD game, clever because the market is dead for those games right now.

Lol what?

But good to know they're happy with its sales!