FFXIII marketed as a 360 exclusive o.O

[Lord Flashheart]

Didn't sony sign a deal to sclusively advertise AC2?
http://goonlinegames.net/2009/11/05/ubisoft-signs-deal-with-sony-for-exclusive-ac2-ad-campaign/
This isn't new and at best slightly annoying. I think a game should be advertised across all platforms in any campaign but they aren't.