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They're just making sure people know that the franchise is no longer synonymous with the Playstation. Just like what they did with Grand Theft Auto 4, Resident Evil 5, and all the other great franchises that were once Playstation exclusives (or at least closely associated with the Playstation brand).

Got to hand it to Microsoft, they've done an amazing job of getting all the great third party games on Xbox 360 and breaking what was once Sony's iron grip on third parties. It's amazing to have come from the Xbox which played second fiddle when it did manage to get a major third party title (usually delayed for months if we got them at all) to now having the console that gets them day and date or sometimes months (or longer) before PS3.