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Simulacrum said:
I think many reviewers are interested on same games, so why not?

You need more copies of the game and either they need larger review staff which means more money or they review less games which means they get less traffic.

It's a pretty lose-lose situation for them.  They might gain the respect of forum-goers, but forum-goers and people who constantly read gaming blogs are a pretty insignificant part of the gaming population.