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r505Matt on 15 February 2010
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kaneada said:
kowenicki said:
Another over reaction..

This happens with lots of games... sometimes Sony or MS will pick a game and run their own ad for it. There is nothing stopping Sony from doing the same, they did it with Assassins Creed I and II

This has nothing to do with SE

That's the point though, SE should have everything to do with what ads get aired and for what system that advertisement airs. By allowing Sony or M$ to buy rights to advertising you create an ethical dillemma that gives a potential unfair advantage to company buying the rights. SE should be financing and advertising without the financial backing of SONY or M$ unless the game is exclusive.

Who said they bought rights? Is that confirmed or are you just guessing?

Maybe MS/Sony don't pay anything, but say "We're going to advertise your game for you" and the publisher says "Hell yeah!". Though it's probably more complex than that.