| vaio said: As Morhaime eyes market opportunities from motion control innovations Activision-Blizzard insists that the game industry can still grow despite the global economic gloom – just as long as the market sees more hardware price cuts. Speaking at Activision-Blizzard’s earnings call, Blizzard president Michael Morhaime said that the more affordable consoles were key to improving the industry’s health. “If you look at consoles, I think you are going to need to see hardware price declines given the economic uncertainties that we have,” he said. Morhaime added that game studios need to take advantage of the potential presented in both Sony and Microsoft’s motion controllers. “You are going to need to see product innovations,” he said. “And as you look at some of the new user interfaces that are coming out, I think those are certainly going to deliver some interesting product innovation.” |
Translation:
We only want to focus on developing on PS3 and Xbox360. Though we feel it doesn't have the install base of the PS2. So we want the a price cut to balance off our high internal budget games to sell it a bigger market.
Squilliam: On Vgcharts its a commonly accepted practice to twist the bounds of plausibility in order to support your argument or agenda so I think its pretty cool that this gives me the precedent to say whatever I damn well please.
