Some Companies even try to get that kind of attention and fail.
like EA with its staged religious protests to Dante's Inferno
http://www.1up.com/do/newsStory?cId=3174773
“It appeared that there had even been demonstrations to thank Big Brother for raising the chocolate ration to twenty grams a week. And only yesterday, he reflected, it had been announced that the ration was to be reduced to twenty grams a week. Was it possible that they could swallow that, after only twenty-four hours? Yes, they swallowed it.”
- George Orwell, ‘1984’