If the console itself was being sold at a loss at the time then it makes a lot of sense, since they were almost certain to not recoup costs through game sales.
If the console was being sold at a profit, then it's not very smart business.
I'm a mod, come to me if there's mod'n to do.
Chrizum is the best thing to happen to the internet, Period.
Serves me right for challenging his sales predictions!
Bet with dsisister44: Red Steel 2 will sell 1 million within it's first 365 days of sales.