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jarrod on 09 February 2010
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Rei said:
Kenryoku_Maxis said:
Like has been said by Hino, the head of Level-5, they aren't really going for sales but 'quality'. But in that crusade of sorts, they have gotten a lot of sales. I think they are doing the right thing, not trying to target a specific market or focus on one kind of series, but just try to make good games. And its paying off. In short, they're like the old Enix, just making and publishing high quality games and hiring anyone who is good.

It may just be irony that now the major Dragon Quest games are being made through their company. Or maybe its not....maybe its a conspiracy...


You seriously think that Professor Layton wasnt targeted at a specific audience and it being on the DS has nothing to do with that? haha.

I'd have to agree, almost all L5's games are ingeniously targeted, which is in large why they've been so enormously successful (quality's really the other half of the equation).  They're almost on level with Nintendo in that regard in knowing their audience, and well ahead of most other JP publishers, even Capcom and Square Enix imo.

Layton hits the Brain-Age demographic, but layers an attractive narrative and characters over it all.  Inazmua Eleven is like Pokemon mixed with Winning Eleven, the DS kids eat it up.  Danboard Senki is like Pokemon mixed with Gundam, the PSP Otaku will eat it up.  Nunokuni brings Ghibli's heritage to Dragon Quest sensibilities, with a dash of Harry Potter, and it's going to be HUGE.

Level-5 really is a case study in how smartly run a company.  They're probably one of the biggest success stories this generation, even outside Japan.