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letsdance said:
Kasz216 said:
letsdance said:
Kasz216 said:
jarrod said:
Once more, $18 loss per $299 isn't accurate... Sony didn't say that, WSJ didn't report that. The only accurate figure is six cent loss per dollar on hardware sales. That's a breakdown of the total figure, meaning everything (120GBs and 250GBs) added up, at various pricepoints in various markets. The loss for the $299 American SKU is likely quite a bit higher, and offset by higher pricepoints elsewhere.

Sadly I think it's too late in the thread for that.

I know i'm too lazy to do the real legwork on that.

Well I don't think there is any 120 vs 250 ratio out their anyway is their?


In my store we probablly sold 10 120gb per every 250gb. I know it might not mean every store was like this but we only had 4 or 5 250gb for black friday and they were still there for about 2 weeks after. The 120gb we had probablly about 10 and they sold out within the hour of the door opening.

...funny thing. Going by my stores ratio it would still be about $18 per console. And now after the holiday season its probablly closer to a 20:1 ratio... since... we have only been getting 120gb and no 250gb in stock since around christmas.

Except it's 6 cents a dollar for EVERY console sold.

Such an analysis is ignoring Europe, Australia and Japan where prices vary.

Nowhere is US implied.  It is only infered by the dollar figure... which is only a natural figure to use when talking to a US investment newspaper.

I dont understand... how is it about 17 dollar loss for the 120gb and then for the exact same machine but with just twice as much space which would only cost a few dollars extra for sony but they sell it for 50 dollars more take now a 20 dollar loss... makes no sense.

It's quite the opposite.

Because the 250 gig has a bigger markup... the 120 gig loses more then 18 dollars a piece.


To make this really simple lets go with a 1 for  1 issue.

 

Say they sell just as many 250's and 120's.

 

They lose 6 cents for every dollar right?

So you combine the two together then get your calculation.

300+350= 650.


So of that 650 they are losing 6 cents for every dollar right?

 

However since the profit margin is higher on the 250 model, that means the 120 model is losing more money then 18 dollars.

 

So example say the 250 gig breaks even.


That means the 120 is losing 36 dollars and not 18.