Sony is kinda dumb with this franchise, in my opinion.
Which made more money this gen: Halo or GT?
Let's see... GT -> One 4million+ seller prologue game (GT5:P) sold at a lower price, plus a possible 10 million seller (GT5)
against...
Halo -> One 11 million+ seller (Halo3), plus one 2 million+ seller RTS game (Halo Wars), plus one semi expansion pack with 6 million+ sales (Halo: ODST), plus ANOTHER possible 10 million seller (Halo Reach), plus toys, plus books, plus animations...
Mario -> Well, i could enumerate everything, but let's just say: Lots and lots of money.
Damn, Sony flagship franchise gives back so much less than the others (Mario and Halo) it's ridiculous.