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Dgc1808 said:
If 2.5M of those sales brought in about 30$ on average then that's 75M$ revenue. The game cost 20M to develop and I doubt they paid more than $20M dollars in marketting if SONY's entire Eu Christmas marketing budget was $115M [Think that was the number that was stated].

I'm certain they made a healthy profit.

If those numbers are true then Sony spend less money on marketing during Christmas in the EU then Activision/Blizzard spend maketing MW2 which had a rumored add budget of 200 million.