Think about it, if people like Jack Thompson go on and on running their mouths about how video games cause or promote crime then there are bound to be outcries to ban video games. So, from a video game companies prospective, they have to try and look better to people otherwise they're doomed to get less revenue, and worse, to look like monsters by ignorant parents.
So marketing that video games have family entertainment (and indeed, there are many that do) would decrease the hostility and resentment seen on news stations. This way more money and they appear to be on the more moral ground of the argument.
So you see, casual gaming is a good thing and it's being given an emphasis in video game commercials not only to make more money but to give a more positive, sensible, and truthful view on video games in general.
Yeah, it's annoying to have casual stuff made 10 times more than the good old difficult games but companies need to appeal to a broader audience now otherwise legal policies on video games will go straight to resembling Australia's ridiculous policies and if you know anything about Australia's laws on video games, you certainly don't want that.
