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I would say it's not that new (Argonaut, Rare, Capcom/Flagship, Amusement Vision) or that unique.  Everyone contracts 3rd parties, even exclusively in some cases.  Looking at all the upcoming 1st party lineups (that we know about)...

 

Xbox 360 Outsourced

  • Alan Wake (Remedy Entertainment)
  • Crackdown 2 (Ruffian Games)
  • Gears of War 3 (Epic Games)
  • Halo Reach (Bungie Studios)
  • Ninety-Nine Nights II (feelplus)

Xbox 360 Internal

  • Fable III (Lionhead Studios)
  • Milo (Lionhead Studios)

 

PlayStation 3 Outsourced

  • Heavy Rain (Quantic Dream)
  • ModNation Racers (United Front Games)
  • Resistance 3 (Insomniac Games)
  • Twisted Metal (Eat Sleep Play)
  • White Knight Chronicles (Level-5)
  • White Night Chronicles II (Level-5)

PlayStation 3 Internal

  • EyePet (London Studio)
  • Eyedentify (London Studio?)
  • God of War III (Santa Monica Studios)
  • Gran Turismo 5: The Real Driving Simulator (Polyphony Digital)
  • MAG Massive Action Game (Zipper Interactive)
  • MLB 10: The Show (San Diego Studios)
  • The Last Guardian (Japan Studio)
  • Uncharted 3 (Naughty Dog Software)

 

Wii Outsourced

  • Cosmic Walker (Gaia)
  • Endless Ocean: Blue World (Arika)
  • Kensax (Shift)
  • Line Attack Heroes (Grezzo Games)
  • PokePark: Pikachu no Daibouken (Creatures Inc.)
  • Sin & Punishment: Successors of the Sky (Treasure Video Games)
  • Span Smasher (Artoon)
  • The Last Story (Mistwalker)
  • Zangenki no Reginliev (Sandlot)

Wii Internal

  • Hoshi no Kirby (HAL Laboratory?)
  • Pikmin 3 (Nintendo EAD)
  • Super Mario Galaxy 2 (Nintendo EAD Tokyo)
  • The Legend of Zelda (Nintendo EAD)
  • Wii Relax (Nintendo EAD)
  • Xenoblade (Monolith Software)

Wii Collaborative

  • Metroid: Other M (Nintendo SPD/Team Ninja)

Wii ???

  • 100-Go de Start! Eikaiwa