Not surprising. Depending on which game market analyst you'd believe chinese online gaming revenue growth in following years is estimated to be 25-40% CAGR. At the same time mobile gaming revenue from it's humble ~$300M in 2009 is expected to growth steadily at even faster rate (~50% CAGR). At this point in 3 years China will be single biggest market for online and mobile gaming. Not to mention that PRC government is behaving very protective towards own game industry, so all this revenue is mostly generated thanks to efforts of chinese publishers and developers (and mind you, chinese MMOs are terrible).
I wonder will we ever see somehow significant penetration of console business in China and moreover in the BRIC countries? There're so many talks around about reaching new audiences regardless of age and sex lately, how about reaching new audiences in other countries?
